Understanding Social Issue Ad Policies

Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real change

Sarah Hartnett

Sarah has worked in the advertising and technology industries for the past 15 years, with ad agency experience at Publicis Groupe agencies to technical client services at Microsoft. She joined Facebook in 2013 and has focused on both product marketing and marketing communications for measurement and business integrity solutions. Sarah resides in Seattle with her family, including three kids 4 and under.

Neil Shrimanker

Neil Shrimanker is a Product Marketing Manager working on social issue, electoral, and political ads integrity products based in Facebook’s New York office. He is responsible for working with global advertisers, including non-profits, NGOs, and social good organizations, on understanding our ads integrity requirements and on incorporating feedback from advertisers, users, regulators, and political leaders to inform future product development work. Prior to joining Facebook in February 2019, Neil was a Case Team Leader in management consulting at Bain & Company and also previously worked as a Product Manager, building voter files and campaign digital tools for a politically-focused tech company.

Sofia Cash: Moderator

Sofía works as a Project Coordinator within the Facebook Blueprint Team and her role is to develop education programs for social organizations, students, agencies and communities in Latam. She lives in Buenos Aires, and enjoys writing, practicing yoga, and spending time in nature.